Had the lead speaking position and acquired major booth coverage in the MarketScale InfoComm Recap
Created a looping signage video that was used throughout the booth.
Hired Cirque de Soleil performers to be the physical embodiment of ZeeVee’s “flexibility”.
I designed all of the booth graphics, managed all the logistics, and delivered 18 presentations throughout the show.
Created a high-impact advertising campaign across multiple publications that helped created demand and drive traffic to our booth
I produced walk-through videos that were used as lead follow-up post show
We WON a product award!
And ultimately won two PRSA-NY Big Apple Awards for:
Big Apple: Reputation & Brand Management: Campaigns with Budgets of $150,000 or Less
Honorable Mention: Marketing Business-to-Business: Campaigns with Budgets of $150,000 or Less